Highly influential speaker / thinker /doer Seth Godin writes about the need to rethink the business plan. Currently business plans are “often misused to obfuscate, bore and show an ability to comply with expectations.” To seriously disrupt the status quo he suggests dividing the plan into five sections.
* Truth
* Assertions
* Alternatives
* People
* Money
Speak to the heart of the matter, rather than the template you think is required. If the idea doesn’t lift off the page, it probably will never get off the ground. Read his blog post here and pay attention regularly to his space – you will definitely learn something.