Thanks to Mitch Arnowitz at Tuvel Communications for this one, a book written by long time Marketing to the Government guru Mark Amtower.
Mark Amtower, government marketing expert: Why Epiphanies Never Occur to Couch Potatoes www.EpiphanyBook.com
This is the book that started as a lunch speech (Amtower’s Laws of Survival and Success) at the MeritDirect B2B Coop on July 14, 2005. Since that time, it has taken on a life of its own, and now the book is out.
Also check in on Mark’s blog