Getting down to basics is a good way to understand the logic behind getting from point A to point B. Nisan Gabbay, spent time in the venture market trenches and is currently involved in an internet start-up. He has a column called Start-Up Review. Here is a link to another post he did where he offers his opinion on what an investor would look for in a successful web start-up (read – fundable 10X type with preferable exit). Even if you’re not webcentric it helps to stay in tune to the market and adjust where appropriate.