In the money raising game the brass ring is called a “10 X company”
Most VC managed funds like to make between 6 – 12 investments a year depending on their size and appetite. Straight out of the box they know 4-5 will fail miserably, another 3-4 will become a legitimate business with the hope one day of a successful exit usually through a merger or acquisition. And then hopefully a couple of the investments will make it all worthwhile and become worth 10 times the original investment valuation (what the company was worth not how much was invested).
So the goal is always to be a 10x company. The idea must be great enough to become 10 times the value.
There are two types of investment grade companies – 1.) the inventor 2.) the concept
The inventor obviously invents something everybody wants and needs, the other is creating a concept around a need. The better way to make peanut butter sandwiches to sell at ball parks.
Keep that in mind when you sit down to write a business plan.